Google Wallet x OnlyNY Pop-Up
In introducing and launching Google Wallet, the MAS team aimed to create a frictionless user experience that built product awareness among NYC commuters. Google iconized the launch with a unique partnership with NYC-local lifestyle brand, OnlyNY. This experience was a one-stop shop for NYC-branded tees and hoodies along with some limited edition swag only available at this pop-up in none other than the busy station of Grand Central Terminal.
In introducing and launching Google Wallet, the MAS team aimed to create a frictionless user experience that built product awareness among NYC commuters. Google iconized the launch with a unique partnership with NYC-local lifestyle brand, OnlyNY. This experience was a one-stop shop for NYC-branded tees and hoodies along with some limited edition swag only available at this pop-up in none other than the busy station of Grand Central Terminal.
Location: Grand Central Terminal, NYC
Designer & Associate Art Director
MAS
Design Team: Marilyn Duellman, Shane Ah-Siong & Cynthia Chen.
Illustrations by OnlyNY co-founder Micah Belamarich.
Designer & Associate Art Director
MAS
Design Team: Marilyn Duellman, Shane Ah-Siong & Cynthia Chen.
Illustrations by OnlyNY co-founder Micah Belamarich.
